The earlier part of the week had The City of Monroe and customers alike wondering the fate of certain cable television channels. Viacom, the parent company of MTV, BET, Comedy Central, VH1, CMT, and its sub-channels recently entered negotiations with NCTC (National Cable Television Cooperative). NCTC is cooperative of 795 cable providers and 5,300,000 subscribers across the United States. The purpose of NCTC is to negotiate prices on behalf of the cable providers with the programmers who offer the channels.
Over the course of the week; NCTC and Viacom have been negotiating about the channels listed above. Viacom demanded an 87% increase for their channels seemingly without a valid reason. NCTC was able to reach an agreement with Viacom that included a 34.6% increase on Viacom channels. The agreement has that increase effective April 1, 2014 with an additional 12% on January 1, 2015.
Though the increase was effective April 1, 2014, the customers will not see an increase in their cable prices at this point; however, may see an increase in 2015. As programmers demand more funds from the City of Monroe, the City then has to pass some of those costs on to the customers. The City of Monroe is working diligently to ensure that customers don’t see a tremendous increase in 2015. As of now, the customers can continue to watch their favorite programming on these channels without having to watch the threatening message of disconnect at the bottom of the screen. If you have any questions regarding your cable service, please call the City of Monroe at 770-267-3429.